annualized rates of return- standard practice to quote annual rate time varying rates of return and the yield curve present value with time-varying interest rate based off us treasury time varying rates of return and the yield curve inflation effect of rising prices without an increase in purchasing power real term actual increase in purchasing power nominal term nominal growth = (1+rate of inflation)* (1+real growth)-1 time-varying rates of return and the yield curve treasury bills- maturities up to 1 year treasury notes - maturities between 1 year to 10 years treasury bonds - maturities greater than 10 years yield curve shapes market approach valuation by market comparison approach identical items must be the same price - law of one price firms with the same attributes should have the same value objective and observable transactions valuation by cash flow ( NPV) approach P/E=1/(k-g) E/P= earnings yield ..........